Parnella Joséphine January 30, 2021 Resume
You may be tempted to throw in tons of industry jargon so you sound like you know what you’re talking about, but ultimately you want your resume to be understandable to the average person. Remember that the first person who sees your resume might be a recruiter, an assistant, or even a high-level executive—and you want to be sure that it is readable, relevant, and interesting to all of them.
If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role, think about how you can make all the elements of your application look more unified and professional. Treating your job application as an exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules. Before you begin creating your portfolio, resume, and cover letter, lay down some simple rules for your personal brand.
If you’re applying to a job in a traditional industry, like law, accounting, or real estate, consider using no color on your resume, or use a professional resume color like dark blue or green. If you’re applying to a job in a more modern industry like graphic design, marketing, or fashion, you can safely choose from a more creative color palette, but don’t overload your resume with several different colors. Use one or two complementary colors for headers or borders. Your body text should be black.
Using only one font throughout your resume would result in a pretty boring resume design. There are thousands of beautiful and free or low cost fonts available online. So, there’s no excuse to stick to the same old boring fonts everyone else is using. Consider using one font for creative resume headings and one font for your body text. You can also experiment with different font weights.
What’s going to give the reader a lasting impression of your personality without you being physically present? After all, you won’t even get to the interview stage if your resume is instantly forgettable. To make it unforgettable, think of ways to inject personality into your resume. This can partly be content-based. Try sharing your hobbies and interests outside of work, or presenting a short bio in a punchy, informal way. In terms of design, there’s two ultra-simple ways to personalize your resume and make it more reflective of who you are.
Perhaps the role you’re applying for is more administrative, even if it’s within a creative company, or the company isn’t so much a youthful start-up but more an established, formal enterprise. Applying for a role at an architecture firm or marketing company? Perhaps a more stripped-back resume design would be more fitting. This means no photos (or at the very least, no colorful cropped images from Facebook…but I’m trusting you wouldn’t subject any future employer to those anyway), no graphics, and no colors that’ll give a CEO a headache. Choose a classic sans serif typeface and keep the structure of your minimal resume conventional. Flush type to align left, to keep your text traditional in style. Allow for white space to make the whole design appear serene and professional. Use simple, thin lines (look to the Stroke Tools in Adobe software) to divide sections of content into manageable chunks. Use color sparingly—as a little pop of blue to mark out subheadings catches the eye without being overbearing.
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