Francene Alexandra January 30, 2021 Resume
Make the power words in your resume stand out by using color. Power words are keywords that recruiters will scan for so they can immediately see relevant information. They include resume sections such as skills, education, and experience. Those words can mean all the difference between your resume getting noticed or winding up in the bin. Apply the color directly to the heading, create a colored border around the heading, or add a colored shape to act as a background for that particular heading.
Choose three or four former positions or experiences that best highlight the skills required for the position you are applying for. Employers value brevity; this is not the time to list every position you have ever held. For example, if you are applying for a marketing position, you could include your former retail experience and bullet the communication, branding, and interpersonal skills you learned in that position.
Since you’ll want to be swapping different information in and out depending on the job you’re applying to, keep a resume outline or master resume on your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for different applications, special projects that only sometimes make sense to include. Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Think of this as your brag file.
If you’ve been eyeing up a designer role at that ultra-creative start-up, you’re going to need to show your employer that you can think outside of the box. Most start-ups have a tech-forward ethos. This creates the perfect opportunity for you to show off your web design skills.
Perhaps the role you’re applying for is more administrative, even if it’s within a creative company, or the company isn’t so much a youthful start-up but more an established, formal enterprise. Applying for a role at an architecture firm or marketing company? Perhaps a more stripped-back resume design would be more fitting. This means no photos (or at the very least, no colorful cropped images from Facebook…but I’m trusting you wouldn’t subject any future employer to those anyway), no graphics, and no colors that’ll give a CEO a headache. Choose a classic sans serif typeface and keep the structure of your minimal resume conventional. Flush type to align left, to keep your text traditional in style. Allow for white space to make the whole design appear serene and professional. Use simple, thin lines (look to the Stroke Tools in Adobe software) to divide sections of content into manageable chunks. Use color sparingly—as a little pop of blue to mark out subheadings catches the eye without being overbearing.
If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role, think about how you can make all the elements of your application look more unified and professional. Treating your job application as an exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules. Before you begin creating your portfolio, resume, and cover letter, lay down some simple rules for your personal brand.
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