Floria Diane January 30, 2021 Resume
If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role, think about how you can make all the elements of your application look more unified and professional. Treating your job application as an exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules. Before you begin creating your portfolio, resume, and cover letter, lay down some simple rules for your personal brand.
You don’t need to include your address on your resume anymore (really!), but you do need to make sure to include a phone number and professional email address (not your work address!) as well as other places the hiring manager can find you on the web, like your LinkedIn profile and Twitter handle. (Implicit in this is that you keep these social media profiles suitable for prospective employers.)
Since you’ll want to be swapping different information in and out depending on the job you’re applying to, keep a resume outline or master resume on your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for different applications, special projects that only sometimes make sense to include. Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Think of this as your brag file.
Hardworking, self-motivated, self-sufficient, proactive and detail-oriented are all words you’ll find on most people’s resumes. But most job seekers are motivated and hardworking, so these traits don’t really set you apart from the rest of the applicant pool. Instead, focus on the specific skills and accomplishments that make you different from everyone else applying to the position.
Perhaps the role you’re applying for is more administrative, even if it’s within a creative company, or the company isn’t so much a youthful start-up but more an established, formal enterprise. Applying for a role at an architecture firm or marketing company? Perhaps a more stripped-back resume design would be more fitting. This means no photos (or at the very least, no colorful cropped images from Facebook…but I’m trusting you wouldn’t subject any future employer to those anyway), no graphics, and no colors that’ll give a CEO a headache. Choose a classic sans serif typeface and keep the structure of your minimal resume conventional. Flush type to align left, to keep your text traditional in style. Allow for white space to make the whole design appear serene and professional. Use simple, thin lines (look to the Stroke Tools in Adobe software) to divide sections of content into manageable chunks. Use color sparingly—as a little pop of blue to mark out subheadings catches the eye without being overbearing.
Your resume is the most important document you’ll submit in your job search. It’s your front-line fighter, so to speak, as it’s your first opportunity to present yourself to a potential employer. A strong resume can help you stand out from the crowd, but a weak resume can remove you from the running, so you want to do all you can to make sure your resume is the best it can be. It can be difficult to succinctly present all of your experiences and qualifications, but there are many ways to spruce up your resume without going overboard.
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