Clair Célia January 30, 2021 Resume
If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role, think about how you can make all the elements of your application look more unified and professional. Treating your job application as an exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules. Before you begin creating your portfolio, resume, and cover letter, lay down some simple rules for your personal brand.
Another strategy, and one that’s the complete opposite to Tip 9 above, is to have your resume match the brand of the company you’re applying to. This may seem counter-intuitive but by applying the company’s fonts, colors, style, etc. to your own resume. It shows you did your research and are passionate about the company and about working for it. This is how to design a resume that stands apart from the competition. It’s the kind of creative, out of the box thinking that’ll get you noticed.
Perhaps the role you’re applying for is more administrative, even if it’s within a creative company, or the company isn’t so much a youthful start-up but more an established, formal enterprise. Applying for a role at an architecture firm or marketing company? Perhaps a more stripped-back resume design would be more fitting. This means no photos (or at the very least, no colorful cropped images from Facebook…but I’m trusting you wouldn’t subject any future employer to those anyway), no graphics, and no colors that’ll give a CEO a headache. Choose a classic sans serif typeface and keep the structure of your minimal resume conventional. Flush type to align left, to keep your text traditional in style. Allow for white space to make the whole design appear serene and professional. Use simple, thin lines (look to the Stroke Tools in Adobe software) to divide sections of content into manageable chunks. Use color sparingly—as a little pop of blue to mark out subheadings catches the eye without being overbearing.
Trite, lackluster descriptions of your job duties and accomplishments won’t do you any favors. Make sure you’re using strong action words like ”achieved,” ”designed,” ”improved” and ”established” to describe your roles and projects, said Sade. This, he said, will make you sound confident while imparting vital information. But be cautious about depending on action verbs – make sure to include details about how you improved a process or achieved a goal.
Choose three or four former positions or experiences that best highlight the skills required for the position you are applying for. Employers value brevity; this is not the time to list every position you have ever held. For example, if you are applying for a marketing position, you could include your former retail experience and bullet the communication, branding, and interpersonal skills you learned in that position.
If you’re applying to a job in a traditional industry, like law, accounting, or real estate, consider using no color on your resume, or use a professional resume color like dark blue or green. If you’re applying to a job in a more modern industry like graphic design, marketing, or fashion, you can safely choose from a more creative color palette, but don’t overload your resume with several different colors. Use one or two complementary colors for headers or borders. Your body text should be black.
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